Location-based game application for Chanel
For Chanel’s first cosmetic pop-up store in Korea, designed to launch its latest cosmetic line, the brand aimed to enhance the O2O (Online-to-Offline) customer journey with interactive elements, creating a more engaging and immersive brand experience.
Goals
10K Online Registration
Build a seamless registration process to collect visitors’ data prior their on-site visit.
Interactive Space
Fun and interactive online-offline experience to appeal to young visitors.
Traffic that flows to retailers
Promoting a new line of cosmetics through the online experience and directing traffic to other retailer websites.
Scope
Seamless VIP Access
The website and app feature a booking system that allows visitors to sign up and register as VIP guests, granting them priority entry without waiting in line.
Gamified Venue Guide
The app delivers notifications that let users engage in digital puzzle games while exploring Chanel's new collection, offering real-time information about their current location.
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Here, the outcomes and achievements of the project are highlighted, including KPI, completion rates, and industry recognition.
20K Registrations
Exceeded the initial KPI goal for registrations in two weeks by 200%
Completion rate
98% percent of visitors complete the puzzle game and unlock their rewards, redeemable at their retail store.
Awards
The website and app received two major web design awards in 2016, recognizing their unique interactive design and user experience